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    • Archive for November, 2008

    Effective Product Marketing

    Monday, November 24th, 2008

    I completed a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .
    We spent the 1st day on:

    Management Goals

    Inbound Product & Market Data

    Audience Persona Profiles

    Target Audience & Segmentation

    Messaging & Programs Strategy

    Selling & Buying Process

    Marketing Assets & Liabilities

    Marketing Plan

    As I reviewed my first day, the list above me reminded very much of what we go [...]