Archive for March, 2009
Should there be a hole in your sales Funnel
Saturday, March 28th, 2009We marketers spend our time discussing target market, ideal client, core message but do we really listen to it! Do we take our own advice? That is the question I see many prospects questioning. We preach(ok, speak), give webinars, and even write books on the subjects. But do we ever not friend someone or hesitate [...]
What do you know about your competitor?
Saturday, March 28th, 2009Do you know your competition? How well? Remember, the old adage be close to your friends but keep your enemies closer. But my main point to this is, do your homework. Lack of preparation is for amateurs.
Ask your self these questions:
Identify your major competition on both a regional and North American basis.
Explain each competitor’s product [...]