Archive for July, 2009
« Previous Entries Next Entries »Are you a Customer-driven Marketing Company?
Thursday, July 16th, 2009Are you creating inbound marketing materials and strategies that are customer centric? Or, are you a company that creates outbound material that are forced on customers and as a result driven from the inside out. The new wave of marketing is becoming not only more inbound, but the stakes are getting raised higher and higher [...]
Why Do We Measure?
Tuesday, July 14th, 2009Identifying, gathering and leveraging the right mix of metrics adds value to a project. Metrics provide a more factual and quantitative basis for describing how you are doing and what you can do better. Without at least some basic metric information, all discussions on performance and improvement are based on subjective evidence, perceptions and guesses. [...]
I believe in a Marketing System
Monday, July 6th, 2009When people start talking to me I normally can tell if we are a good match very quickly, I simply state; “I believe in installing a marketing system.” Depending on the answer, I know right where to slot them in my marketing funnel. Convincing someone in a short amount of time that a system works [...]
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