Archive for September, 2009
« Previous EntriesTest the success of everything you send out
Sunday, September 27th, 2009Article by David Leach of Swiftpage
The most brilliant parts of email and email marketing are the testing and analytics. With email and the Internet, you can literally test the success of everything you send out, or put on the web. With this said, the ability to form a strict and effective testing process is crucial [...]
If you are an Act Customer, you should be considering Swiftpage!
Tuesday, September 22nd, 2009As an ACT! by Sage customer, you already understand the importance of knowing as much as you can about your customers. To take this knowledge to another level, join the thousands of people who use Swiftpage to perform comprehensive management of email campaigns, and enhance their marketing and sales efforts.
Create graphical email templates with Swiftpage [...]
Exploiting and Subordinating your Marketing Constraint
Tuesday, September 15th, 2009A continuation of my blog posts of Using the Theory of Constraints with your Marketing HourGlass. We are concentrating optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement, Steps 2 and 3.
Step 2. Exploit the system’s constraint
This simply means; Getting the most out of the weakest link or phase. This [...]