Archive for September, 2009
« Previous Entries Next Entries »Elevating and Broken Marketing Constraints
Monday, September 14th, 2009A continuation of my blog posts of Using the Theory of Constraints with your Marketing HourGlass. We are concentrating optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement: Steps 4 and 5.
Step 4. Elevate the system’s constraint.
You may have found significant improvement in the preceding steps and another constraint may [...]
Gathering Information For Your Plan
Sunday, September 13th, 2009Affiliate Post By Palo Alto Software, Inc.
A common problem people encounter when writing their business plan is finding information about their business industry and competitive companies. Fortunately, in recent years the Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home, with real people, in real [...]
Identify your Marketing Constraint using the Hourglass
Friday, September 11th, 2009As I mention in a previous post: Every System, typically has relatively few constraints. However, to operate at maximum efficiency, the limiting constraint must be identified. Five Steps of Continuous Improvement help identify and improve the constraint. How do I correlate the Marketing Hourglass with the Theory of Constraints? TOC uses the weakest link, a [...]
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