Archive for October, 2009
« Previous EntriesThe Eagles always understood!
Thursday, October 29th, 2009I think John Jantsch’s description in his post yesterday on the Duct Tape Marketing Hourglass was very thought provoking and is one of things that he had written about in his book that not only has proven the test of time but have proven very correct in practically any kind of media, online and offline. [...]
Determining your Customer Perspective – Who do you want?
Wednesday, October 28th, 2009This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer?
I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing business [...]
Marketing and Six Sigma Methodology
Monday, October 26th, 2009Understanding Variation – The Key to Managing Chaos by Donald Wheeler is a book I recently re-read. I had remembered it and thought it had some good points. Not for the depth of analysis, most Black Belts will not find it too challenging, but for the examples and flavor of the writing. This book was [...]
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