Archive for November, 2009
« Previous EntriesValue Stream Mapping Software, Friend or Foe
Sunday, November 29th, 2009There is a lot of dispute about Value Stream Mapping software, and whether it should be used or not used. Most Lean practitioners will tell you that early introduction into converting your Value Stream Map into a computer generated document will hurt the overall flow of the procedure and be a detriment to the brainstorming [...]
Creating your Need Statement
Saturday, November 28th, 2009The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in a book True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Make by Tim Kelly. In the book, he discusses [...]
Is your customer willing to pay for your marketing?
Saturday, November 28th, 2009How do you add value in your marketing? Have you thought about it? To be effective in Content or Educational Marketing you must add value as defined by the customer. I want you to steer away from your first thought, which is more than likely your product or service, but instead think about your marketing [...]
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