Archive for November, 2009
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Thursday, November 19th, 2009I was reading Success Coaching U Blog and Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Gun approach. [...]
Following the Customer’s Need in your Value Stream Map
Thursday, November 19th, 2009Focusing on the customer NEED is essential to the success of any marketing. We should all recognize this idea. However, do we really embrace this idea? Do we really believe that such an effort can drive our marketing and improve the chance of a sell? It is important that we understand and are able to [...]
Determining your Customer Perspective – Can you satisfy these customer segments?
Tuesday, November 10th, 2009This is part 2 of a 3 part series on Determining your customer perspective – Can you satisfy these customer segments?
As I mentioned previously, all customers behave and act differently. The personal contact that they receive from your organization should certainly attempt and make them feel that way. However, at some point and time you [...]