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Marketing your product with a CRM package?
By admin | June 25, 2009
If you are using ACT!, you already understand the importance of knowing as much as you can about your customers. To take this knowledge to another level, join the thousands of people who use Swiftpage to perform comprehensive management of email campaigns, and enhance their marketing and sales efforts. Swiftpage Drip Marketing blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligent technology that will send different messages to contacts based on their previous actions. For example, send a postcard to those that did not open the previous email – automatically!
From events or corporate announcements to a new customer welcome or product launch – Swiftpage provides the ability to automatically deliver marketing content and drive your ACT! sales processes. Create graphical email templates with Swiftpage using its simple online editor, or import your own HTML. Then send these emails directly to your ACT! Contacts, Look Ups, Groups and Companies – from yourself or on behalf of your sales team members. Easily track who opened, clicked, bounced and more.
Swiftpage also provides intelligence about your customers. A customer who has opened previous emails from you five times and has clicked on three links, is likely more interested than someone who opened an email once and didn’t click any link. Snapshot by Swiftpage places important information about your customer, both from data in ACT! by Sage and from internet sources like LinkedIn into a display that’s intuitive to read and use. It’s a long established marketing practice to continue to contact prospects at the appropriate time.
As I go thru the process we are going to explore the uses of Swiftpage and maybe even test my knowledge on best practices in this area. Swiftpage seems pretty interesting at this point but lets try it out! If you have, why odn’t you download a free copy of Swiftpage this week and work along with me!
Topics: Product Marketing | No Comments »