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I have just become associated with a new product and I think it has a lot possibilities. Swiftpage, the number one integrated email marketing solution for ACT! by Sage, introduces a marketing automation platform to its already robust service – giving you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups and Companies. I think it has great possibilites.

Swiftpage Service Highlights include:

On Demand Marketing - World -Class Email Marketing – Integrated into your ACT! environment gives you the ability to Create, Send and Track Email Marketing blasts.

Survey Tool – Gather valuable data from prospective or current customers and automatically build new or update your existing ACT! contacts.

Sales Force Automation -

1. Swiftpage Call List – A ranked list of your most interested contacts based on the way the interacted with your email marketing blast.
2. Send As – Allow one user to send on behalf of your entire sales team
3. Snapshot tab – Gather valuable contact profile information from the web with a single click and more.

Marketing Automation - Swiftpage Drip Marketing – Swiftpage Drip Marketing blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligent technology that will send different messages to contacts based on their previous actions. For example, send a postcard to those that did not open the previous email – automatically!

I would enjoy hearing anyone’s experience with the product.

P.S. Wouldn’t it be nice whenever someone filled out a form to “receive more information” on your website they would automatically receive 3 emails and a phone call over the next two months? Swiftpage Drip Marketing gives you the tools to do just that.

Technorati : ACT, Drip System, Marketing Automation, Sales Force Automation, Swiftpage

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