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    • Is your customer willing to pay for your marketing?

    Saturday, November 28th, 2009

    How do you add value in your marketing? Have you thought about it? To be effective in Content or Educational Marketing you must add value as defined by the customer. I want you to steer away from your first thought, which is more than likely your product or service, but instead think about your marketing [...]

    Machine Gun Marketing

    Thursday, November 19th, 2009

    I was reading Success Coaching U Blog and Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Gun approach. [...]