Value Stream Marketing eBook Released
Friday, May 7th, 2010Joe Dager of Business901 just released a 27-page eBook which provides an overview of the Value Stream Marketing Process. The book is an overview of applying Lean principles to the marketing process. It also serves as an introduction to the Business901 Marketing Kanban and the Value Stream Marketing 28 day program.
Short Excerpt:
Value Stream [...]
Marketing Concepts from WWII
Wednesday, April 28th, 2010From Wikpedia: Boyd’s key concept was that of the decision cycle or OODA Loop, the process by which an entity (either an individual or an organization) reacts to an event. According to this idea, the key to victory is to be able to create situations wherein one can make appropriate decisions more quickly than one’s [...]
Work in Process is Wasteful even in Sales and Marketing
Monday, April 19th, 2010One of the tenants I am convinced of is that Work in Process is wasteful and unproductive. If you look at this from a Sales and Marketing Process it basically says that the more people you have in your sales and marketing funnel the more unproductive you are. A blog recently by Jim Benson of [...]
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