Test the success of everything you send out
Sunday, September 27th, 2009Article by David Leach of Swiftpage
The most brilliant parts of email and email marketing are the testing and analytics. With email and the Internet, you can literally test the success of everything you send out, or put on the web. With this said, the ability to form a strict and effective testing process is crucial [...]
Getting your Drip Marketing to flow the other direction!
Wednesday, July 1st, 2009In most Drip Marketing, you send information based on the customers response to a particular action of yours. But as many of you know, I love to look at the SCAMPER(See Below) approach to many things and it is a perfect companion to a Drip Marketing Program(DMP). But what I wanted to concentrate on today [...]
A Basic Drip Marketing System
Tuesday, June 30th, 2009What do you do when you get a new lead for your business? Do you have an automated system that kicks in that will give you the best opportunity to nurture and develop that lead into a solid prospect? Or, increase your conversion rate? However you obtain new leads, it is important to follow-through with [...]
« Previous Entries