Following the Customer’s Need in your Value Stream Map
Thursday, November 19th, 2009Focusing on the customer NEED is essential to the success of any marketing. We should all recognize this idea. However, do we really embrace this idea? Do we really believe that such an effort can drive our marketing and improve the chance of a sell? It is important that we understand and are able to [...]
Ever hear of the term Value Stream Marketing?
Sunday, November 8th, 2009Neither have I, until I did a search and typed Value Stream Marketing instead of Value Stream Mapping. It was completely accidental, but it was exactly what I was thinking. If you think about it, do you have a value stream map for your customers? I am not just talking about a map showing the [...]
The Eagles always understood!
Thursday, October 29th, 2009I think John Jantsch’s description in his post yesterday on the Duct Tape Marketing Hourglass was very thought provoking and is one of things that he had written about in his book that not only has proven the test of time but have proven very correct in practically any kind of media, online and offline. [...]
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