Determining your Customer Perspective – Can you retain this customer?
Monday, October 5th, 2009This is part 3 of a 3 part series on Determining your customer perspective.
Can you retain this customer?
Do you really look at this as a consideration when developing your marketing segments and the value you place on acquiring a certain type of customer? Most of us look at repeat and referral strategies across the board [...]
Exploiting and Subordinating your Marketing Constraint
Tuesday, September 15th, 2009A continuation of my blog posts of Using the Theory of Constraints with your Marketing HourGlass. We are concentrating optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement, Steps 2 and 3.
Step 2. Exploit the system’s constraint
This simply means; Getting the most out of the weakest link or phase. This [...]
Elevating and Broken Marketing Constraints
Monday, September 14th, 2009A continuation of my blog posts of Using the Theory of Constraints with your Marketing HourGlass. We are concentrating optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement: Steps 4 and 5.
Step 4. Elevate the system’s constraint.
You may have found significant improvement in the preceding steps and another constraint may [...]