• Archives


  • iContact.com - Email Marketing Service
  • Business901
  • View Joe Dager's profile on LinkedIn
  • Lean Kaizen Excel templates - free downloads
    Excel templates for Six Sigma - free downloads


  • Tags

    ACT Advertising Black-Belt Buyer Persona Continuous improvement DMAIC drip-marketing Duct Tape Marketing e-mail email marketing Equipment Marketing Ezine Ideal Client Kaizen Kaizen Event Lean lean-six-sigma Lean Marketing Lean Sigma Manufacturer Marketing Marketing Marketing-Hourglass Marketing Calendar Marketing Funnel Marketing Plan Marketing Plan Pro Marketing Process Mplans Performance Planning Project Management Quality Sales Six-sigma software Swiftpage SWOT Target Market Target Marketing Theory-of-Constraints TOC training Value Stream Value Stream Map Value Stream Mapping

    • Machine Gun Marketing

    Thursday, November 19th, 2009

    I was reading Success Coaching U Blog and Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Gun approach. [...]

    Determining your Customer Perspective – Who do you want?

    Wednesday, October 28th, 2009

    This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer?
    I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing business [...]