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    • Machine Gun Marketing

    Thursday, November 19th, 2009

    I was reading Success Coaching U Blog and Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Gun approach. [...]

    Determining your Customer Perspective – Who do you want?

    Wednesday, October 28th, 2009

    This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer?
    I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing business [...]