Improve your Cycle Time
Friday, August 6th, 2010Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum [...]
Dont Market Without Your Kanban
Wednesday, July 21st, 2010Recently, I had the pleasure of doing a guest post on the Lean Blog. The Lean Blog is authored by Mark Graban, a Senior Fellow at the Lean Enterprise Institute and author of the book, Lean Hospitals: Improving Quality, Patient Safety, and Employee Satisfaction winner of a 2009 Shingo Research and Professional Publication Award. Mark [...]
Cadence in your Marketing Kanban
Thursday, July 15th, 2010One of the best things about developing a Marketing Kanban is it allows you to create a separate cadence for each marketing segment. The old saying is Different Strokes for Different Folks. Why should marketing be any different?
The Value Stream Marketing diagram symbolizes exactly how important a cadence is. I use a typical Scrum [...]