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    • Why Do You Market the Way You Do?

    Wednesday, January 27th, 2010

    Have you ever questioned the assumptions that inspire your marketing? Have you asked yourself whether there is a better way to make your marketing more effective? I believe there is a tremendous amount that marketers can learn from Lean Development process.
    Dr. Robert Charente of ITABHI Corporation developed the principles of lean development (LD) in [...]

    Do you know the last time I was on a horse?

    Wednesday, October 7th, 2009

    Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can’t even remember the last time I was on a horse. In fairness, 15 years [...]