Mistake Proof your Marketing usE Poka-Yoke
Wednesday, June 30th, 2010Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative approach to help facilitate and create some additional ideas on how to improve your marketing.
Free download, just please keep the tags and links [...]
The Pull in Lean Marketing
Friday, June 11th, 2010What is Pull? In Lean Manufacturing the pull concept means that you are responding to the demands of the customer. You only produce per customer demands which will create a much more stable environment based on flow verses the traditional batch and queue type environment. In the service sector, the Lean Concept of pull has [...]
Quit Listening to your Customer’s Heartbeat with a Stethoscope?
Tuesday, April 27th, 2010
John Mariotti of Small Business Trends wrote an interesting article titled “A Hazard of Innovation: “Falling in Love With Your Own Ideas” on the American Express Open Forum. John states:
There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage. If that is true (I think it is true), [...]