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    • What kind of questions would you ask at a tollgate?

    Thursday, December 17th, 2009

    In a recent post, Using the Six Sigma Tollgate in your Marketing Funnel I went through the concept of using a tollgate in your marketing funnel. Below is a list of questions that might help general a few ideas that you may want to consider. The list was derived from the book Implementation: How [...]

    Using A3 in Marketing

    Sunday, October 25th, 2009

    I know you are thinking A3 is your first choice of paper size. Saying to yourself, I can’t be changing paper size, and I am not going metric. However, what I am addressing is the Lean Tool of A3 reporting. I believe it is a perfect tool to summarize many of the marketing projects that [...]