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    • What kind of questions would you ask at a tollgate?

    Thursday, December 17th, 2009

    In a recent post, Using the Six Sigma Tollgate in your Marketing Funnel I went through the concept of using a tollgate in your marketing funnel. Below is a list of questions that might help general a few ideas that you may want to consider. The list was derived from the book Implementation: How [...]

    Getting your Drip Marketing to flow the other direction!

    Wednesday, July 1st, 2009

    In most Drip Marketing, you send information based on the customers response to a particular action of yours. But as many of you know, I love to look at the SCAMPER(See Below) approach to many things and it is a perfect companion to a Drip Marketing Program(DMP). But what I wanted to concentrate on today [...]