Agile, Scrum, Kanban, or a Marketing Funnel?
Wednesday, May 19th, 2010Do you think it is Scrum? Do you think it is Kanban? Do you think it is a Marketing Funnel? …or is it all three? Or maybe Agile? This is an empirical view of Value Stream Marketing.
The drawing is reflective of a Scrum sprint. Scrum is an iterative, incremental framework for project management and agile [...]
Work in Process is Wasteful even in Sales and Marketing
Monday, April 19th, 2010One of the tenants I am convinced of is that Work in Process is wasteful and unproductive. If you look at this from a Sales and Marketing Process it basically says that the more people you have in your sales and marketing funnel the more unproductive you are. A blog recently by Jim Benson of [...]
What kind of questions would you ask at a tollgate?
Thursday, December 17th, 2009In a recent post, Using the Six Sigma Tollgate in your Marketing Funnel I went through the concept of using a tollgate in your marketing funnel. Below is a list of questions that might help general a few ideas that you may want to consider. The list was derived from the book Implementation: How [...]
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