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    • Determining your Customer Perspective – Can you satisfy these customer segments?

    Tuesday, November 10th, 2009

    This is part 2 of a 3 part series on Determining your customer perspective – Can you satisfy these customer segments?
    As I mentioned previously, all customers behave and act differently. The personal contact that they receive from your organization should certainly attempt and make them feel that way. However, at some point and time you [...]

    The Eagles always understood!

    Thursday, October 29th, 2009

    I think John Jantsch’s description in his post yesterday on the Duct Tape Marketing Hourglass was very thought provoking and is one of things that he had written about in his book that not only has proven the test of time but have proven very correct in practically any kind of media, online and offline. [...]