Why should 50% of your marketing fail?
Friday, June 11th, 2010The need for a high failure rate is in direct contradiction to many of my conversations. It is also against most people’s approach of trying to do everything right the first time. I was reviewing one of Donald Reinertsen older books, Managing the Design Factory. Reinersten is simply a great author that takes what I [...]
Agile, Scrum, Kanban, or a Marketing Funnel?
Wednesday, May 19th, 2010Do you think it is Scrum? Do you think it is Kanban? Do you think it is a Marketing Funnel? …or is it all three? Or maybe Agile? This is an empirical view of Value Stream Marketing.
The drawing is reflective of a Scrum sprint. Scrum is an iterative, incremental framework for project management and agile [...]
Quit Listening to your Customer’s Heartbeat with a Stethoscope?
Tuesday, April 27th, 2010
John Mariotti of Small Business Trends wrote an interesting article titled “A Hazard of Innovation: “Falling in Love With Your Own Ideas” on the American Express Open Forum. John states:
There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage. If that is true (I think it is true), [...]