Theory of Constraints in Innovation
Tuesday, April 13th, 2010Mike Dalton was my guest on the Business901 podcast . Mike is the founder of Guided Innovation Group, whose simple mission is helping companies turn their new product innovation into bottom-line impact. The Guided Innovation System™ , their unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and [...]
Why Do You Market the Way You Do?
Wednesday, January 27th, 2010Have you ever questioned the assumptions that inspire your marketing? Have you asked yourself whether there is a better way to make your marketing more effective? I believe there is a tremendous amount that marketers can learn from Lean Development process.
Dr. Robert Charente of ITABHI Corporation developed the principles of lean development (LD) in [...]
Applying Time, Temperature and Turbulence to Marketing
Wednesday, December 30th, 2009Time, Temperature and Turbulence, the 3 T’s have served me well through my years in the process equipment industry. I used it in the design of thermal oxidizers, thermal fluid heaters and applied these principles to the mixing and drying of numerous products. It was a basic set of principles that you use over and [...]
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