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    • Mistake Proof your Marketing usE Poka-Yoke

    Wednesday, June 30th, 2010

    Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative approach to help facilitate and create some additional ideas on how to improve your marketing.
    Free download, just please keep the tags and links [...]

    Are you a Customer-driven Marketing Company?

    Thursday, July 16th, 2009

    Are you creating inbound marketing materials and strategies that are customer centric? Or, are you a company that creates outbound material that are forced on customers and as a result driven from the inside out. The new wave of marketing is becoming not only more inbound, but the stakes are getting raised higher and higher [...]