Utilizing the Theory of Constraints in Product Innovation Ebook
Thursday, April 29th, 2010In the three part podcast I had with Mike Dalton the founder of Guided Innovation Group, we discussed utilizing the Theory of Constraints in Innovation, the Customer Value Lens and Alliances in great detail. This is a transcription of the entire 3-part series.
Theory of Constraints in Innovation
In Mikes recent [...]
Case Study using Lean Startup Techniques
Monday, April 5th, 2010The video is far from perfect, some of the questions you will not even be able to hear but what is interesting is this is taking much of the theory that you may or may not heard of and starting applying it to to real life. When we are talking about new Product Innovation, Product [...]
Effective Product Marketing
Monday, November 24th, 2008I completed a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .
We spent the 1st day on:
Management Goals
Inbound Product & Market Data
Audience Persona Profiles
Target Audience & Segmentation
Messaging & Programs Strategy
Selling & Buying Process
Marketing Assets & Liabilities
Marketing Plan
As I reviewed my first day, the list above me reminded very much of what we go [...]