Test the success of everything you send out
Sunday, September 27th, 2009Article by David Leach of Swiftpage
The most brilliant parts of email and email marketing are the testing and analytics. With email and the Internet, you can literally test the success of everything you send out, or put on the web. With this said, the ability to form a strict and effective testing process is crucial [...]
If you are an Act Customer, you should be considering Swiftpage!
Tuesday, September 22nd, 2009As an ACT! by Sage customer, you already understand the importance of knowing as much as you can about your customers. To take this knowledge to another level, join the thousands of people who use Swiftpage to perform comprehensive management of email campaigns, and enhance their marketing and sales efforts.
Create graphical email templates with Swiftpage [...]
Getting your Drip Marketing to flow the other direction!
Wednesday, July 1st, 2009In most Drip Marketing, you send information based on the customers response to a particular action of yours. But as many of you know, I love to look at the SCAMPER(See Below) approach to many things and it is a perfect companion to a Drip Marketing Program(DMP). But what I wanted to concentrate on today [...]
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