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    • Determining your Customer Perspective – Who do you want?

    Wednesday, October 28th, 2009

    This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer?
    I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing business [...]

    What do you know about your competitor?

    Saturday, March 28th, 2009

    Do you know your competition? How well? Remember, the old adage be close to your friends but keep your enemies closer. But my main point to this is, do your homework. Lack of preparation is for amateurs.
    Ask your self these questions:

    Identify your major competition on both a regional and North American basis.
    Explain each competitor’s product [...]