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    • Determining your Customer Perspective – Who do you want?

    Wednesday, October 28th, 2009

    This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer?
    I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing business [...]

    Determining your Customer Perspective – Can you retain this customer?

    Monday, October 5th, 2009

    This is part 3 of a 3 part series on Determining your customer perspective.
    Can you retain this customer?
    Do you really look at this as a consideration when developing your marketing segments and the value you place on acquiring a certain type of customer? Most of us look at repeat and referral strategies across the board [...]