Marketing Kanban 103, The Marketing Calendar
Saturday, June 5th, 2010The next step I use in developing a Marketing Kanban is to develop a Marketing Calendar. The quickest way to learn about an organization’s marketing is simply create a visual Marketing Calendar. Look at how we do it:
When you think about your present marketing efficiencies, does your thoughts wander this direction:
It’s not working, it’s [...]
Lean Rock Stars assembled for Indy Management Workshop
Monday, May 31st, 2010I have first hand knowledge of several of these instructors and the ones that I do not are well renowned in the Lean field. I can hardly think of a better cast that could be put together. I wonder if Lean Enterprise will put together a film clip like this for these Rock Stars? I [...]
Kanban Scheduling for Marketing?
Thursday, March 25th, 2010Kanban scheduling can be simply stated as demand scheduling. In Kanban, the products are produced based on actual usage rather than a forecasted usage. Therefore, a Kanban scheduling process to be considered a true Kanban the production process it controls must:
Only produce product to replace the product consumed by its customer
Only produce product based [...]