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    • Why Do You Market the Way You Do?

    Wednesday, January 27th, 2010

    Have you ever questioned the assumptions that inspire your marketing? Have you asked yourself whether there is a better way to make your marketing more effective? I believe there is a tremendous amount that marketers can learn from Lean Development process.
    Dr. Robert Charente of ITABHI Corporation developed the principles of lean development (LD) in [...]

    Is your customer willing to pay for your marketing?

    Saturday, November 28th, 2009

    How do you add value in your marketing? Have you thought about it? To be effective in Content or Educational Marketing you must add value as defined by the customer. I want you to steer away from your first thought, which is more than likely your product or service, but instead think about your marketing [...]